Design projects • • • Matty J’s Bakery & Café

Matty J’s Bakery & Café

Logo design and rebranding for Matty J’s, located in Saline, Michigan. The client wanted a logo and brand that evokes a fun, fresh, and clean feel. They wanted to maintain the delight and friendliness from their previous script-based cookie logo, while also polishing and elevating the whole brand.

Sophia Adalaine || Matty J’s Bakery new logo Sophia Adalaine || Matty J’s Bakery new logo monograms
Sophia Adalaine || Matty J’s Bakery new logo

A logo version intended for large-size use, such as signage on the shop’s front door.

Sophia Adalaine || Matty J’s Bakery new window signage
Sophia Adalaine || Matty J’s Bakery new product labels

New packaging labels for baked goods and a branded, printable template.

Sophia Adalaine || Matty J’s Bakery new cookie labels
Sophia Adalaine || Matty J’s Bakery new logo

A fun, brand asset expressing the client’s love of semi-secrets—the company logo is hidden in the cookie crumbs 🍪

Sophia Adalaine || Matty J’s Bakery circle icon

Logo icon displayed in the company’s DoorDash site.